The system allows for all notes and thoughts to appear in real time on digital devices as they are written on this almost “magical” paper,” says Riccardi. The Smart Writing System is a perfect example of this: it is composed of a smart pen and centres around a specially created paper that when written or drawn on recognises pen strokes. We create objects that live together with the digital world, that complement each other. “Moleskine has grown alongside the internet and when our founders created the brand, the importance and the relevance of the digital world was very clear in their minds. Learn more about Moleskine’ s co-branding project.Īs the world moves increasingly to digital – with less reliance on paper and physical (rather than virtual) note taking – Moleskine is mindful of adjusting its business model to adapt. Partners with whom we share a like-minded ethos. We have also partnered with some of the most significant institutions and brands worldwide and will continue to do so with a focus on bigger strategic partnerships with cultural institutions such as universities and museums. Moleskine has partnered with cultural institutions and premium brands worldwide. The plan includes equal focus both on- and off-line in order to optimise the customer experience for all of its customers. “Any evolving company needs to constantly look at itself in order to renew and continue to grow, which is why building this plan was my first order of business.” The five-year plan she created soon after taking office on April 1 is based on the belief that a brand can never rest on its laurels.
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“Clearly Covid has been difficult for all businesses worldwide and Moleskine has also inevitably suffered, but I am working alongside all the people in the company to implement a long-term plan that will ensure that Moleskine will ride this extraordinarily difficult wave and overcome what I am certain is a moment.” While the onset of the Covid-19 pandemic has disrupted business throughout the world, Ricccardi is confident Moleskine will ride out the storm and remains committed to its growth agenda. It is quite simply more than a notebook and our ever-growing community embraces that.” It was first distributed in bookstores and labelled “the book yet to be written”, because a Moleskine notebook becomes meaningful once our customers start filling its pages. “Every detail of the notebook was carefully looked at when it was designed: the quality of the paper, the “in case of loss” label, the pocket on the back cover to hold bits and bobs, the rounded corners that allow it to slip effortlessly into a pocket, the elastic band closure. “I believe that what has made Moleskine so unique is that what Maria Sebregondi and the founders of the brand created was more than a bundle of pages within two covers: what was created was a tool for the creative community,” Riccardi explains.
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Riccardi believes the brand is up for the challenge of building a premium brand in such a context. The conspicuous quality and style of Moleskine products notwithstanding, these kinds of items have become rather commoditised in many parts of Asia.
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Since then, it has evolved into a whole ecosystem of notebooks, diaries, bags and accessories and smart tools and services. It began with a little black notebook with rounded corners and ivory-hued pages inspired by those used by great writers and artists of the past – prodigious note takers who would inspire generations with their creative genius. Moleskine was founded 23 years ago in Milan, Italy.